[youtube=http://www.youtube.com/watch?v=xB238bOfbIk&w=480&h=295]

This clip of an incoherent, rambling politician ran on South African TV a few weeks ago.

After a few days, a second clip in the sequence was flighted. It emerged that it was a clever campaign for a South African brand of Parmalat milk.

Here’s the second clip or the actual commercial:

[youtube=http://www.youtube.com/watch?v=kE0OY9YkeU8&w=480&h=295]

It works?

Further Reading

The people want to breathe

In Tunisia’s coastal city of Gabès, residents live in the shadow of the phosphate industry. As pollution deepens and repression returns, a new generation revives the struggle for life itself.

After Paul Biya

Cameroon’s president has ruled for over four decades by silence and survival. Now, with dynastic succession looming and no clear exit strategy, the country teeters between inertia and implosion.

Leapfrogging literacy?

In outsourcing the act of writing to machines trained on Western language and thought, we risk reinforcing the very hierarchies that decolonization sought to undo.