The World of Ridiculous Youtube Music Videos: First Bangs, then Ice JJ Fish, Kwality, now Berenice

Singing or rapping off key in an expensive or sometime low budget music video is now a cottage industry in the rabbit hole that makes up Youtube.   The African diaspora have not been spared. The pioneer of this subgenre was Bangs, the Sudanese-Australian rapper (see here for an “archive” of his exploits), then came the American IceJJFish, and last month we met Kwality (he’s from Nigeria, it seems). Some of these are the products of slick marketing campaigns (IceJJFish most definitely; Kwality maybe), but some are just people with lots of gumption and no self-awareness.  Which brings us to Nigerian “Youtube sensation” BERENICE, who does covers of pop songs. Like John Legend’s “All of me.”  Get earplugs:

She’s also done a cover of Beyonce’s “Drunk in Love.”

We’re being kind BTW. Just read the Youtube comments on her videos.

Further Reading

The cost of care

In Africa’s migration economy, women’s labor fuels households abroad while their own needs are sidelined at home. What does freedom look like when care itself becomes a form of exile?

The memory keepers

A new documentary follows two women’s mission to decolonize Nairobi’s libraries, revealing how good intentions collide with bureaucracy, donor politics, and the ghosts of colonialism.

Making films against amnesia

The director of the Oscar-nominated film ‘Soundtrack to a Coup d’Etat’ reflects on imperial violence, corporate warfare, and how cinema can disrupt the official record—and help us remember differently.

From Nkrumah to neoliberalism

On the podcast, we explore: How did Ghana go from Nkrumah’s radical vision to neoliberal entrenchment? Gyekye Tanoh unpacks the forces behind its political stability, deepening inequality, and the fractures shaping its future.

The Visa farce

The South African government’s rush to clear visa applications has led to mass rejections, bureaucratic chaos, and an overloaded appeals system—leaving thousands in limbo.