The World of Ridiculous Youtube Music Videos: First Bangs, then Ice JJ Fish, Kwality, now Berenice

Singing or rapping off key in an expensive or sometime low budget music video is now a cottage industry in the rabbit hole that makes up Youtube.   The African diaspora have not been spared. The pioneer of this subgenre was Bangs, the Sudanese-Australian rapper (see here for an “archive” of his exploits), then came the American IceJJFish, and last month we met Kwality (he’s from Nigeria, it seems). Some of these are the products of slick marketing campaigns (IceJJFish most definitely; Kwality maybe), but some are just people with lots of gumption and no self-awareness.  Which brings us to Nigerian “Youtube sensation” BERENICE, who does covers of pop songs. Like John Legend’s “All of me.”  Get earplugs:

She’s also done a cover of Beyonce’s “Drunk in Love.”

We’re being kind BTW. Just read the Youtube comments on her videos.

Further Reading

Afrobeats after Fela

Wizkid’s dispute with Seun Kuti and the release of his latest EP with Asake highlight the widening gap between Afrobeats’ commercial triumph and Fela Kuti’s political inheritance

Progress is exhausting

Pedro Pinho’s latest film follows a Portuguese engineer in Guinea-Bissau, exposing how empire survives through bureaucracy, intimacy, and the language of “development.”

The rubble of empire

Built by Italian Fascists in 1928, Mogadishu Cathedral was meant to symbolize “peaceful conquest.” Today its ruins force Somalis to confront the uneasy afterlife of colonial power and religious authority.

Atayese

Honored in Yorubaland as “one who repairs the world,” Jesse Jackson’s life bridged civil rights, pan-Africanism, empire, and contradiction—leaving behind a legacy as expansive as it was imperfect.

Bread or Messi?

Angola’s golden jubilee culminated in a multimillion-dollar match against Argentina. The price tag—and the secrecy around it—divided a nation already grappling with inequality.

Visiting Ngara

A redevelopment project in Nairobi’s Ngara district promises revival—but raises deeper questions about capital, memory, and who has the right to shape the city.

Gen Z’s electoral dilemma

Long dismissed as apathetic, Kenya’s youth forced a rupture in 2024. As the 2027 election approaches, their challenge is turning digital rebellion and street protest into political power.