[youtube=http://www.youtube.com/watch?v=TL3tRBZv7QA&w=500&h=307&rel=0]

South African football fans (well, boosted by corporates) have brought the world the plastic vuvuzelas. There’s one other invention of local football that might catch on: Makarapas, the elaborately decorated construction hard hats that now come in national colors.

There’s an interesting history about the origins of makarapas and the man who invented it, Alfred Baloyi.

Above, Heineken, in an ad for the Dutch portion of its global market, sends up the hat’s origins.  Apart from the twist at the end, the narrative is close to the real thing, as you will discover in this story–reported in more journalistic fashion; don’t worry about the cheesy music–by Yahoo Sports:

[vimeo=http://vimeo.com/12711845 w=500&h=281]

And as a bonus, also a link to a high energy version of the Makarapa story by one of the young reporters of the Sony-sponsored FevaCasters:

[youtube=http://www.youtube.com/watch?v=wJYJyO-zbAs&w=500&h=307&rel=0]

Sean Jacobs

Further Reading

Repoliticizing a generation

Thirty-eight years after Thomas Sankara’s assassination, the struggle for justice and self-determination endures—from stalled archives and unfulfilled verdicts to new calls for pan-African renewal and a 21st-century anti-imperialist front.

Drip is temporary

The apparel brand Drip was meant to prove that South Africa’s townships could inspire global style. Instead, it revealed how easily black success stories are consumed and undone by the contradictions of neoliberal aspiration.

Energy for whom?

Behind the fanfare of the Africa Climate Summit, the East African Crude Oil Pipeline shows how neocolonial extraction still drives Africa’s energy future.

The sound of revolt

On his third album, Afro-Portuguese artist Scúru Fitchádu fuses ancestral wisdom with urban revolt, turning memory and militancy into a soundtrack for resistance.