AfricaIs aCountry

White People Eat Fried Chicken

Africa Is a Country Podcast
African Five-a-Side Podcast

White People Eat Fried Chicken

By
Sean Jacobs

[youtube=http://www.youtube.com/watch?v=nH_WxJVxHcw&w=500&h=307&rel=0]

Allison Swank
Just as Nelson Mandela went underground as the Black Pimpernel in 1961 to evade the white apartheid government, in this TV ad for  a popular South African fast food chain, this white Afrikaner family goes underground in 1994 to escape Mandela’s black government–what?

And white people eat fried chicken at a food joint whose slogan is “soul food”?

This intermingling of race roles is a clear attempt to normalize black stereotypes of soul and chicken in white culture–which is represented here as uptight and fearful. To sell chicken to white people, Chicken Licken tries to bridge the divide between what is stereotypically white and black, while managing to reinforce both clichés. Over it.

Further Reading

À qui s’adresse la CAN ?

Entre le coût du transport aérien, les régimes de visas, la culture télévisuelle et l’exclusion de classe, le problème de l’affluence à la CAN est structurel — et non le signe d’un manque de passion des supporters.

Lions in the rain

The 2025 AFCON final between Senegal and Morocco was a dramatic spectacle that tested the limits of the match and the crowd, until a defining moment held everything together.