Akon’s Africa

The Senegalese-American crooner's uninspiring "Oh Africa" reminds of bubblegum South African pop from the 1980s.

Akon and Keri Hilson in a still from the music video for Akon's "Oh Africa" song.

The R&B singer, Akon has released his own 2010 World Cup song with the original title “Africa.”  Akon is the second R&B or rap artist in the last who has a song that is World Cup related. The other, K’naan, saw his song about refugees and war commandeered by Coca Cola. We are still waiting to see how Coca Cola’s desire to sell a lot of sugary drinks (with little regard to the health consequences like diabetes, obesity) will clash with K’naan’s lyrics.

As for Akon, he is joined by the singer, Keri Hilson, dressed in a zebra top (it’s Africa, remember).  In the music vodeo, two world class footballers (Didier Drogba and Fernando Torres) kicked balloon balls that explode into splashes of paint which, magically, morph into portraits of other soccer stars (Messi, Kaka, etcetera). This may be enough to excite some people, but  the song sounds a lot of like the stuff South African singer P J Powers or the apartheid Ministry of Information would come up with during the Info era.

I’ll take a pass.

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