The #Bullshit Files: Mindy Budgor, ‘the first female Maasai warrior’

Loads of our readers have been badgering us to blog about Mindy Budgor, a young white, middle class American from Southern California (her site comes with a health warning) who traveled to Kenya for a PR campaign for Under Armour sports clothing prior to starting an MBA degree and disguised the trip as a white feminist cause to end sexism among the Maasai. Budgor predictably published a book (Warrior Princess: My Quest to Become the First Female Maasai Warrior) and goes on about her “tribe” of Maasai. She now gets  interviewed by glossy women’s magazines and even suckers The Guardian and the BBC (both of whom should be ashamed of themselves). The Guardian have chosen to indulge this sort of drivel plenty of times before despite always considering themselves better than other British newspapers, and we have to wonder why Mindy’s piece wasn’t posted to the Guardian Africa Network page if they really thought it was a piece worth publishing. It’s one thing to talk about getting past the bad old way of writing about Africa, quite another to show that you are really serious.

It’s incredible to us that editors have fallen for Budgor’s vapid attention-grab, as her prose reads like an Onion parody.

It’s like there’s a conveyer belt of this bullshit. Remember last week when England’s demented Prince William told CNN about how he relaxes with “African animal noises”? Not surprisingly, many of you have not been impressed by Budgor’s writing and have said so on our Facebook page (Andrew Hanauer: “Is UnderArmour a traditional Maasai clothing?”). So, this is an invitation to hear more of your thoughts. Just post them in the comments below. Maybe you have a message for Mindy? What’s the appropriate response to this kind of tired-ass trolling? If we just ignore it will she just go away eventually? We’ll feature some of the responses.

 

Further Reading

How to unmake the world

In this wide-ranging conversation, para-disciplinary artist Nolan Oswald Dennis reflects on space, time, Blackness, and the limits of Western knowledge—offering a strategy for imagining grounded in African and anti-colonial traditions.

A migrant’s tale

On his latest EP, Kwame Brenya turns a failed migration into musical testimony—offering a biting critique of ECOWAS, broken borders, and the everyday collapse of pan-African ideals.

What Portugal forgets

In the film ‘Tales of Oblivion,’ Dulce Fernandes excavates the buried history of slavery in Portugal, challenging a national mythology built on sea voyages, silence, and selective memory.

Trump tariffs and US Imperialism

Trump’s April 2025 tariff blitz ignited market chaos and deepened rifts within his own coalition. Beneath the turmoil lies a battle between technocrats, ultranationalists, and anti-imperial populists, all vying to reshape—or destroy—American global power.