[youtube=http://www.youtube.com/watch?v=wPfsM4yBZps&w=500&h=307&rel=0]

It will get ridiculous over the next month.   For now the price goes to goes to the Australian media company, Optus. This is the concept for the ad, above: “… To prepare for the 2010 FIFA World Cup, the Australian football team was involved in a secret training camp.  Unbeknown to anyone, the team flew over to South Africa last year to prepare for the extreme conditions they are likely to face.”

Lord.

Further Reading

Davido’s jacket

Davido’s appearance at ‘Amapiano’s biggest concert’ turned a night of celebration into a study in Afrophobia, fandom, and the fragile borders of South African cultural nationalism.

Empty riddles

Drawing on his forced migration from Rwanda, Serge Alain Nitegeka reflects on the forms, fragments, and unsettled histories behind his latest exhibition in Johannesburg.