Nigerian director and producer, Ade Adepegba, speaking ahead of the new film festival, Nollywood Now–apparently the first entirely dedicated to the genre–that takes place in London from 6-12 October:

Nigerians are the largest group of Africans living in the UK, and the majority of them live in London … Nigerian films still hold their strongest appeal to first generation immigrants who feel a deep attachment to their homeland. So, at the moment nostalgia is the main reason for the appeal of Nollywood.

And Nollywood Now’s creative director, Phoenix Fry:

Ultimately, it’s the way the films are crafted, rather than their juicy content that gives them universal appeal … The storytelling is so good. Nigerian filmmakers really know how to entertain their audiences. They’ve studied the populist genres from other countries – Bollywood musicals, low-budget horror and Brazilian soap operas, for example – and reworked these to appeal to anyone with a love of drama.

The Guardian’s Film Blog.

Further Reading

And do not hinder them

We hardly think of children as agents of change. At the height of 1980s apartheid repression in South Africa, a group of activists did and gave them the tool of print.

The new antisemitism?

Stripped of its veneer of nuance, Noah Feldman’s essay in ‘Time’ is another attempt to silence opponents of the Israeli state by smearing them as anti-Jewish racists.