Africa Is a Country

You no longer need to be white to feel like a tourist in South Africa

You no longer need to be white to feel like a tourist in South Africa

By
Tom Devriendt

What do you do as a South African tourist industry when the promised surge in visitors after the World Cup fails to materialize? You move your aim, target the local ‘upcoming individuals, independent couples and families’, draw up an ‘energetic, vibey and pacey’ campaign, get some of those upcoming individuals on board — and you turn the local into a daft trope.

The BLK JKS, for example, take a left turn where the hitch-hiker’s carton says ‘local’, meeting up with ‘the original men: the San’, shaking hands ‘with their ancient selves’. South Africans are urged to get out of their ‘comfort zone’, ‘get off the map, get out of the suburbs, keep moving’, because ‘sometimes you’ve got to loose your way, to find yourself again’:

http://www.youtube.com/watch?v=zDNRW5y9-ZI

Artist Mary Sibande undertakes a ‘spiritual journey to Limpopo and Mpumalanga’, pulling over at ‘the cultural landscape’ of Mapungubwe, the cycad forest of ‘the other-worldly’ Ga-Modjadji and meets up with Esther Mahlangu, ‘the icon in African traditional art’:

http://www.youtube.com/watch?v=PXuhG5PplyA

And DJ Black Coffee flies low over KwaZulu-Natal’s Drakensberg Mountains:

http://www.youtube.com/watch?v=b61WEGmXnLk

You no longer need to be white to feel like a tourist in the country.

Further Reading

Not exactly at arm’s length

Despite South Africa’s ban on arms exports to Israel and its condemnation of Israel’s actions in Palestine, local arms companies continue to send weapons to Israel’s allies and its major arms suppliers.

Ruto’s Kenya

Since June’s anti-finance bill protests, dozens of people remain unaccounted for—a stark reminder of the Kenyan state’s long history of abductions and assassinations.

Between Harlem and home

African postcolonial cinema serves as a mirror, revealing the limits of escape—whether through migration or personal defiance—and exposing the tensions between dreams and reality.

The real Rwanda

The world is slowly opening its eyes to how Paul Kagame’s regime abuses human rights, suppresses dissent, and exploits neighboring countries.

In the shadow of Mondlane

After a historic election and on the eve of celebrating fifty years of independence, Mozambicans need to ask whether the values, symbols, and institutions created to give shape to “national unity” are still legitimate today.

À sombra de Mondlane

Depois de uma eleição histórica e em vésperas de celebrar os 50 anos de independência, os moçambicanos precisam de perguntar se os valores, símbolos e instituições criados para dar forma à “unidade nacional” ainda são legítimos hoje.