You know we give Bono a lot of grief on this site, but in this commercial for ESPN’s coverage of the 2010 World Cup–bar a few disagreements here and there–he is on point. Did I just say that. Just in this case of course.

http://www.youtube.com/watch?v=sXlBSlyU8xY

* BTW, ESPN has put a lot of money into promoting the World Cup, so it is also worth checking out the short “32 Teams, 1 Dream” videos they made and presented by Beninous actor Djimon Hounsou. I particularly like the ones for the six African qualifiers: South Africa, Cameroon, NigeriaCote d’Ivoire (I know the myth of Drogbacite continues) Ghana and Algeria.  What is striking about some of the team profiles are how political, or left progressive, they seem to be: Take the Algeria one where Hounsou brings up the Algerian war of independence and in the Honduras video where whoever wrote the script and produced it, basically condemns the coup against the democratically elected president.

Further Reading

From Cape To Cairo

When two Africans—one from the south, the other from the north—set out to cross the continent, they raised the question: how easy is it for an African to move in their own land?

The road to Rafah

The ‘Sumud’ convoy from Tunis to Gaza is reviving the radical promise of pan-African solidarity and reclaiming an anticolonial tactic lost to history.

Sinners and ancestors

Ryan Coogler’s latest film is more than a vampire fable—it’s a bridge between Black American history and African audiences hungry for connection, investment, and storytelling rooted in shared struggle.