Sorry, Shakira and K’Naan. Apparently, the South African men’s football team, now finally scoring goals in warm-up matches, has been celebrating by mimicking the choreography of the chorus to “Show them (Make the circle bigger),” a song by the Gauteng-based rapper JR. It includes a guest verse by HHP, an MC from South Africa’s Northwest Province, who raps mostly in Tswana.

The song is catchy. JR and HHP (also known as Jabba) are rapping over the infectious dance beat. But apart from the upbeat nature of the beat and the lyrics, there is also something else going on.

The song sends up South African race talk, especially about coloureds, but is simultaneously an unabashed celebration of coloured identity as an African identity. This is certainly new, as many coloureds shy away from that part of their racial heritage. The inclusion of HHP may be a deliberate attempt to achieve that. The fact that these rappers and performers are not from Cape Town or the Western Cape—where the majority of coloureds live—is also significant.

If listeners try to parse the symbolism further, there are enough clues. The song is from JR’s second album, Colourfull. “Show Them” opens with comedian Joey Rasdien, who comes from the Free State Province, adlibbing that “Coloured is an old term.” Though Rasdien—whose gimmick is to shock his audiences with vulgarity—has not, to my knowledge, elaborated on this, it likely references a broader discomfort: many coloureds feel the term is inadequate and imposed. Since 1999, a group of African National Congress activists, unhappy with the organization’s perceived slights toward their community, have foregrounded slave ancestry—a mix of people brought from Mozambique, Madagascar, other Indian Ocean islands, and parts of Indonesia and Malaysia. Others have insisted on their “indigenousness” as descendants of Khoi and San people, which feeds into authenticity politics (“who was here first”) and, at times, crude ethnonationalism.

That said, the rappers and dancers in the video celebrate a series of iconic coloured townships, both in the lyrics and on the T-shirts worn in the video: Heidedal, Eersterus, and Eldorado Park.

The lyrics are deliberately excessive—an ode to repping hoods and partying, as in JR’s verse:

When I go Eersterust to see my honde
Ba i thatela style sa ka they like how I break it down
Ba ntshwarela plaka (Get drunk get high)
Ba nlahlela zaka they like how I get around round round like 2Pac
If you ain’t been to Eldo’s then you suck
Heidedal is where I make them maal
And then I go to Kimberly waar ek moet betaal
Before I go to the stad
Hook up with my braase van’ie kaap stad
Do what you wanna do but jy kom swaak
He die poppe, en die poppe, en die poppe sal dans
Cause I never taught myself what I know from a boeka
Still ke chesa sghubu like Mahoota
I’m a house head nigga
Find me on twitter
All my coloured boys know when they see me they go

Anecdotally, the number of people using it as their Facebook update, or signing off with it at the end of social media posts, is considerable.

Show them.