Lifestyle TV

Parts of Johannesburg's inner city has been subjected to aggressive gentrification. It also comes with lots of mindless media.

A screenshot of one of the Main Street Life videos.

I am still not sure how I feel about the website, Main Street Life, which is both a kind of video diary as well as a blog about a residential redevelopment in downtown Johannesburg called Main Street Life. Hotels, apartments, shops, galleries. We get to see how the place changes through the eyes of a middle class young man, Russell Grant, who is the first person to move into Main Street Life. Some people would call it gentrification (you hear the word “lifestyle” a lot). And the people are all beautiful and middle class. (Yes, they’re multiracial.) In the video above, Russell walks around his new neighborhood with his computer. Via Skype he is showing the neighborhood to Mpho, who lives in London, and “can’t wait to come back to Africa.”

For some context, parts of inner city Johannesburg have been the subject of aggressive gentrification. The city’s young and mobile, black and white, party, and increasingly want to live there.

The site, which is still new, also contains short video reports on life in the inner city, like this visit Russell (and a friend) takes to an Ethiopian restaurant.

Further Reading

From Cape To Cairo

When two Africans—one from the south, the other from the north—set out to cross the continent, they raised the question: how easy is it for an African to move in their own land?

The road to Rafah

The ‘Sumud’ convoy from Tunis to Gaza is reviving the radical promise of pan-African solidarity and reclaiming an anticolonial tactic lost to history.

Sinners and ancestors

Ryan Coogler’s latest film is more than a vampire fable—it’s a bridge between Black American history and African audiences hungry for connection, investment, and storytelling rooted in shared struggle.