AfricaIs aCountry

Hip-hop's Language Problem

Africa Is a Country Podcast
African Five-a-Side Podcast

Hip-hop's Language Problem

By
Tom Devriendt

Rob Boffard writing in The Guardian:

Hip-hop in South Africa faces the same problems all music faces – how do you reach as wide an audience as possible? But it has additional posers unique to this country – can you rap in any of South Africa’s 11 languages and still be relevant to all your listeners? And how much can you rely on American hip-hop before losing your own identity? But this is a genre bursting with talent, and South African rap artists are finding ways around the difficulties their situation throws at them … Corporate interest helped South African hip-hop beat one of its biggest problems. Globally, few genres have taken to the internet like hip-hop, and it’s now a vital tool for any artist. But in South Africa? Not a chance. Of the country’s 49m people, only around 6m have access to the web. And in the predominantly black townships, which represent hip-hop’s core market, internet access is almost unheard of. When it comes to publicising and distributing music, there’s rarely a workable online option.

Is that so?

Further Reading

Atayese

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Bread or Messi?

Angola’s golden jubilee culminated in a multimillion-dollar match against Argentina. The price tag—and the secrecy around it—divided a nation already grappling with inequality.

Visiting Ngara

A redevelopment project in Nairobi’s Ngara district promises revival—but raises deeper questions about capital, memory, and who has the right to shape the city.

Gen Z’s electoral dilemma

Long dismissed as apathetic, Kenya’s youth forced a rupture in 2024. As the 2027 election approaches, their challenge is turning digital rebellion and street protest into political power.

A world reimagined in Black

By placing Kwame Nkrumah at the center of a global Black political network, Howard W. French reveals how the promise of pan-African emancipation was narrowed—and what its failure still costs Africa and the diaspora.

Securing Nigeria

Nigeria’s insecurity cannot be solved by foreign airstrikes or a failing state, but by rebuilding democratic, community-rooted systems of collective self-defense.