Africa Is a Country

Hip-hop's Language Problem

Africa Is a Country Podcast
African Five-a-Side Podcast

Hip-hop's Language Problem

By
Tom Devriendt

Rob Boffard writing in The Guardian:

Hip-hop in South Africa faces the same problems all music faces – how do you reach as wide an audience as possible? But it has additional posers unique to this country – can you rap in any of South Africa’s 11 languages and still be relevant to all your listeners? And how much can you rely on American hip-hop before losing your own identity? But this is a genre bursting with talent, and South African rap artists are finding ways around the difficulties their situation throws at them … Corporate interest helped South African hip-hop beat one of its biggest problems. Globally, few genres have taken to the internet like hip-hop, and it’s now a vital tool for any artist. But in South Africa? Not a chance. Of the country’s 49m people, only around 6m have access to the web. And in the predominantly black townships, which represent hip-hop’s core market, internet access is almost unheard of. When it comes to publicising and distributing music, there’s rarely a workable online option.

Is that so?

Further Reading

Repoliticizing a generation

Thirty-eight years after Thomas Sankara’s assassination, the struggle for justice and self-determination endures—from stalled archives and unfulfilled verdicts to new calls for pan-African renewal and a 21st-century anti-imperialist front.

Drip is temporary

The apparel brand Drip was meant to prove that South Africa’s townships could inspire global style. Instead, it revealed how easily black success stories are consumed and undone by the contradictions of neoliberal aspiration.

Energy for whom?

Behind the fanfare of the Africa Climate Summit, the East African Crude Oil Pipeline shows how neocolonial extraction still drives Africa’s energy future.

The sound of revolt

On his third album, Afro-Portuguese artist Scúru Fitchádu fuses ancestral wisdom with urban revolt, turning memory and militancy into a soundtrack for resistance.

O som da revolta

No seu terceiro álbum, o artista afro-português Scúru Fitchádu funde a sabedoria ancestral com a revolta urbana, transformando memória e militância em uma trilha sonora para a resistência.

Biya forever

As Cameroon nears its presidential elections, a disintegrated opposition paves the way for the world’s oldest leader to claim a fresh mandate.

From Cornell to conscience

Hounded out of the United States for his pro-Palestine activism, Momodou Taal insists that the struggle is global, drawing strength from Malcolm X, faith, and solidarity across borders.