Rob Boffard writing in The Guardian:

Hip-hop in South Africa faces the same problems all music faces – how do you reach as wide an audience as possible? But it has additional posers unique to this country – can you rap in any of South Africa’s 11 languages and still be relevant to all your listeners? And how much can you rely on American hip-hop before losing your own identity? But this is a genre bursting with talent, and South African rap artists are finding ways around the difficulties their situation throws at them . . . Corporate interest helped South African hip-hop beat one of its biggest problems. Globally, few genres have taken to the internet like hip-hop, and it’s now a vital tool for any artist. But in South Africa? Not a chance. Of the country’s 49m people, only around 6m have access to the web. And in the predominantly black townships, which represent hip-hop’s core market, internet access is almost unheard of. When it comes to publicising and distributing music, there’s rarely a workable online option.

Is that so?

Further Reading

The lesson of the turtle and the dove

The South African musician known as Madosini passed away in 2022. She was one of the last of a generation who learnt to play traditional Xhosa instruments, in so doing sharing the spirituality, dignity, and joy of Xhosa culture through her inimitable song.