The Indians are coming

Image credit Tourism Victoria via Flickr CC BY 2.0

This is an ad to promote the wares of Willow TV—the California-based portal for live Internet streaming of big cricket matches—ahead of India’s tour of South Africa, a tour that kicks off today. I’ll let the stereotypes of South Africa (Afrikaner farmers, coloured klopse and Zulu fighters) and the idea of cricket as a white sport (at the crease and on the oval at least it is the preserve of white men and boys), impugn itself. Or maybe the client or the creatives behind the commercial were just trying to be honest. (BTW, I am going to hedge a bet: this commercial was conceptualized and made by a South African production company. I hope I am wrong.)

H/T: Omar Karim

Further Reading

From Cape To Cairo

When two Africans—one from the south, the other from the north—set out to cross the continent, they raised the question: how easy is it for an African to move in their own land?

The road to Rafah

The ‘Sumud’ convoy from Tunis to Gaza is reviving the radical promise of pan-African solidarity and reclaiming an anticolonial tactic lost to history.

Sinners and ancestors

Ryan Coogler’s latest film is more than a vampire fable—it’s a bridge between Black American history and African audiences hungry for connection, investment, and storytelling rooted in shared struggle.