Rhythm like you’ve never seen

No one mixes nationalism, tourism and sport in a feel-good cocktail quite like the South African advertising industry.

I stand corrected, but no one mixes nationalism, tourism and sport in a feel-good cocktail quite like the South African advertising industry. Like in this TV commercial for the South African national tourism authority, where Diski, a South African style of playing football that prioritizes tricks and dribbling – which in real life has only reaped bad results on the field – is roped into promote the 2010 World Cup.

It comes complete with dorky instructional video.

Further Reading

We are here

As the slaughter continues unabated in Gaza, it is abundantly clear that both the present and history are often written by the victors.