Rhythm like you’ve never seen

No one mixes nationalism, tourism and sport in a feel-good cocktail quite like the South African advertising industry.

I stand corrected, but no one mixes nationalism, tourism and sport in a feel-good cocktail quite like the South African advertising industry. Like in this TV commercial for the South African national tourism authority, where Diski, a South African style of playing football that prioritizes tricks and dribbling – which in real life has only reaped bad results on the field – is roped into promote the 2010 World Cup.

It comes complete with dorky instructional video.

Further Reading

Trump tariffs and US Imperialism

Trump’s April 2025 tariff blitz ignited market chaos and deepened rifts within his own coalition. Beneath the turmoil lies a battle between technocrats, ultranationalists, and anti-imperial populists, all vying to reshape—or destroy—American global power.

Kenya’s vibe shift

From aesthetic cool to political confusion, a new generation in Kenya is navigating broken promises, borrowed styles, and the blurred lines between irony and ideology.

Africa and the AI race

At summits and in speeches, African leaders promise to harness AI for development. But without investment in power, connectivity, and people, the continent risks replaying old failures in new code.