Paris a Continent … the Nike edition

I like the tone and aesthetic of this commercial. It makes Paris look like parts of Brooklyn. We’ll leave the close reading for another day (the relationship between identity politics and consumption for example), except to note it would be interesting if mainstream France engages with this reality, i.e. accepting of difference and diversity. (By director Paul Geusebroek.)

Further Reading

À qui s’adresse la CAN ?

Entre le coût du transport aérien, les régimes de visas, la culture télévisuelle et l’exclusion de classe, le problème de l’affluence à la CAN est structurel — et non le signe d’un manque de passion des supporters.

Lions in the rain

The 2025 AFCON final between Senegal and Morocco was a dramatic spectacle that tested the limits of the match and the crowd, until a defining moment held everything together.