Africa Is a Country

Wonder Woman can beat breast cancer

Africa Is a Country Podcast
African Five-a-Side Podcast

Wonder Woman can beat breast cancer

By
Sean Jacobs

The Mozambican Associação da Luta Contra o Cancer (ALCC) enlists female superheroes to raise awareness around breast cancer. If you can’t read the small print copy: “Nobody’s immune to breast cancer. When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor.” The local Maputo branch of a multinational ad agency designed the campaign. Here’s a few:

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