Rhythm like you’ve never seen
No one mixes nationalism, tourism and sport in a feel-good cocktail quite like the South African advertising industry.
FIFA World Cup
The Indominable Lion
Samuel Eto'o is the official face of the 2010 World Cup. He is also the most impressive African footballer of the last decade.
Who will get rich
The fantasy that local people - small businesspeople, informal traders, especially black people - will make money or get jobs during the 2010 World Cup.
You Never Walk Alone
It's no accident that so many South Africans watch and support English Premier League football teams.