Africa Unsigned, an Amsterdam-based website uses crowd-funding–a method which allow people to pool their money online–to raise money for African and Africa diaspora musicians that you cannot  be found inrecord stores, commercial radio or local versions of MTV. Here’s a link to a report by Voice of America producer Ricci Shryock with Rina Mushonga, a Dutch-Zimbabwean singer, and Pim Betist, the site’s founder. Most of the site’s visitors are from Europe and America, but now Africa Unsigned is targeting the continent. They’re targeting mobile phone users. Kenya is the first target.

* While you’re at it check out Ricci’s photography.