http://www.youtube.com/watch?v=x8GvkDgP30A

Seriously, this is not ironic. UNICEF is bottling Rihanna and other celebrities’ tap water and raffling it off.

This is all–to coincide with Water Week–to raise awareness about “… the lack of access to safe, clean water for nearly 900 million children and adults across the globe.”

Who dreams up these campaigns? We give up.

Further Reading

On the pitch

This year, instead of taking a publishing break, we will be covering the African Cup of Nations. To transition, we consider why football still matters in an era of enclosure, mediated presence, and thinning publics.