The Footballer Is a Brand

This series of posts is based on a Sports Africa Live Round Table held on May 2, 2020 about the documentary film, 'Sadio Mané, Made in Senegal.'

The Liverpool striker, Sadio Mane, carries the values of his boyhood home, Bambali, with him. But his football is a product of the European professional game.

What can the Senegalese Sadio Mane’s story tell us about the marketing of dreams.

A new documentary about Liverpool FC striker, Sadio Mane, is watchable, but suffers from the fallacy that sports and politics don’t mix.