football-branding

The Footballer Is a Brand

The Liverpool striker, Sadio Mane, carries the values of his boyhood home, Bambali, with him. But his football is a product of the European professional game.

What can the Senegalese Sadio Mane’s story tell us about the marketing of dreams.

A new documentary about Liverpool FC striker, Sadio Mane, is watchable, but suffers from the fallacy that sports and politics don’t mix.