AFRICA IS A COUNTRY

Not the continent with 54 countries

The Ticket

Sunday, January 22nd, 2012

Guinness for the people

Beer company Guinness’s new commercial “The Ticket,” made for its huge Nigerian market and first unveiled in early January this year, used local actors and crew, has Hausa, Igbo and Yoruba versions (the first time Guinness made ads in local languages), and contains a realistic storyline: A loyal brother who makes sure he doesn’t forget