AFRICA IS A COUNTRY

Nike

Saturday, March 10th, 2012

Paris a Continent … the Nike edition

I like the tone and aesthetic of this commercial. It makes Paris look like parts of Brooklyn. We’ll leave the close reading for another day (the relationship between identity politics and consumption for example), except to note it would be interesting if mainstream France engages with this reality, i.e. accepting of difference and diversity. (By

Wednesday, February 8th, 2012

The African Cup of Nations Commercials

A sample of some of TV commercials, including ones I have spotted online, made specifically for the 2012 African Cup of Nations football tournament.

Wednesday, October 5th, 2011

Nike Chiefs

Friday, June 18th, 2010

Pitch Perfect Friday

Obviously, we here at Africa is a Country are fully behind Bafana Bafana, and the rest of the teams representing Africa at the 2010 World Cup. And, yes, unlike Chimamanda Adichie, that also includes Algeria. As this...

Friday, May 21st, 2010

The best World Cup commercial?

After my praise of Bono earlier today, you must be wondering: No I am not lightheaded.  It’s the World Cup stupid. Clever commercial by Nike. Probably the best of the 2010 bunch I’ve seen thus far. And...