The business of journalism as we know is in trouble and there’s a scramble for a “new journalism model,” with VICE.com held up as the latest prototype (see here, here and here). I am not so sure VICE is the new journalism–it’s partnership with “old media” (CNN, HBO) is old fashioned, it mostly produces sponsored content (nothing new there), owns an advertising agency and makes nice with Rupert Murdoch. Of course, VICE’s style represents something fresh. With its diversity of topics and irreverence, it is a vast improvement on the talking heads of cable news. But, there is also much to dislike about Vice.