What people think about #Kony2012 is now somewhat coloured by the public meltdown of one of its co-leaders Jason Russell (he was arrested yesterday in San Diego for exposing himself and hospitalized). Nevertheless, Invisible Children’s methods of organizing and use of social media still needs to be debated.
To British eyes the polished, high-gloss viral campaign of Invisible Children’s 26 minute video–with its high-end production, fast paced edits and expensive motion graphics–clearly favors the grabby style of American political campaign imagery, a style that is increasingly adopted in the British party political broadcasts too. It’s an immersive, yet distinctly oppressive style of polemic film making. But how are the rest of British media reporting and analyzing this business?