Coke and cynicism

coke

I won’t bother to unpack this commercial, but this is exhibit A for the case against uncritical boosterism and identity politics. Coca Cola Kenya hijacks “the Africa is booming” discourse to sell more soft drinks. Here’s their cynical sales pitch: About these ads

About these ads

‘The Problem of Race’

The political scientist, Siba Grovogui, based at Johns Hopkins University in Baltimore, interviewed about two months ago.

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