I won’t bother to unpack this commercial, but this is exhibit A for the case against uncritical boosterism and identity politics. Coca Cola Kenya hijacks “the Africa is booming” discourse to sell more soft drinks. Here’s their cynical sales pitch: About these ads
Apparently the video for Pepsi’s “Oh Africa” commercial is the first 2010 World Cup commercial to go viral. (I’ve blogged about it here before.) So much for Coke thinking its official World Cup sponsor status and numerous videos it is shooting with its designated star, K’Naan, would guarantee it domination among football fans. Footnote: I […]
