South African advertising is known for its eagerness for political commentary; very little ends up being off-limits. Blink Stefanus, or BS Beer (the double meaning for ‘bullshit’ being an obvious choice) is no exception. In September this year the brand won a Pendoring, a local South African advertising award for TV and print campaigns in the Afrikaans language. […]
Beer company Guinness’s new commercial “The Ticket,” made for its huge Nigerian market and first unveiled in early January this year, used local actors and crew, has Hausa, Igbo and Yoruba versions (the first time Guinness made ads in local languages), and contains a realistic storyline: A loyal brother who makes sure he doesn’t forget […]
In the last two decades, SABMiller become one of the world’s biggest beermakers by buying domestic labels and marketing them locally. They’ve hired anthropologists, historians, and sociologists to help sell ‘local intimacy’ for 200 plus brands in 75 plus countries and demonstrated that regional branding can be competitive on a global scale. Their domesticating efforts […]
