AFRICA IS A COUNTRY

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Thursday, January 23rd, 2014

When the Fokn Bois visited a picturesque Dutch village

I have to be honest; I had to Google Map the village of Lieshout to see where it exactly lays. And as a matter of fact I, as a Dutch person, never even knew that it’s the hometown of beer brand Bavaria, which is a pretty popular beer here (the brand also has Charlie Sheen do ads...

Thursday, December 20th, 2012

‘Race jokes’ in South Africa

South African advertising is known for its eagerness for political commentary; very little ends up being off-limits. Blink Stefanus, or BS Beer (the double meaning for ‘bullshit’ being an obvious choice) is no exception. In September this year the...

Sunday, January 22nd, 2012

Guinness for the people

Beer company Guinness’s new commercial “The Ticket,” made for its huge Nigerian market and first unveiled in early January this year, used local actors and crew, has Hausa, Igbo and Yoruba versions (the first time Guinness made...

Thursday, December 15th, 2011

The business of selling beer

In the last two decades, SABMiller become one of the world’s biggest beermakers by buying domestic labels and marketing them locally. They’ve hired anthropologists, historians, and sociologists to help sell ‘local intimacy’ for 200 plus brands in...

Monday, October 19th, 2009

VIDEO: VANILLA ICE SELLS SOUTH AFRICAN BEER

Wonder what happened to Vanilla Ice after the reality TV shows stopped calling. He is making TV commercials for South African beer monopoly, SAB-Miller. Hilarity ensues. Ice Ice Baby. HT: Jonathan Faull