In the last week I attended a conference of ‘Future Leaders of Nigeria’, and one of the facilitators made a very interesting statement, “Politicians do not value the number of followers you have on Twitter, they value the number of people you can bring to the table when it matters.” That proposition was proved beyond […]
Vogue Italia’s “Rebranding Africa” disaster
Everybody’s trying to rebrand Africa, and it isn’t going so well. Vogue Italia’s latest issue — boosted by great billowing gusts of editorial hot air from both the New York Times and the Guardian — is called “Rebranding Africa”, and as you’d expect the whole thing is an embarrassing and insulting shambles. The images are […]