The Rediscovery of William Onyeabor

I had an American friend Facebook me with a link to Onyeabor and a comment to the effect that they really liked him and wanted to know more. I sent back a link of WizKid and Olamide, explaining that although Onyeabor is exciting and intriguing music, these are the artists that Nigeria finds unassailably cool right now. They responded that they could not stomach the auto-tuning and objected that the videos recapitulated the shallow consumerism of American pop music today. I agree, and yet it would be quite the coup if tastemakers like Nowness could post a video for Olamide’s “Duro soke.”

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