The #Bullshit Files: Mindy Budgor, ‘the first female Maasai warrior’

Loads of our readers have been badgering us to blog about Mindy Budgor, a young white, middle class American from Southern California (her site comes with a health warning) who traveled to Kenya for a PR campaign for Under Armour sports clothing prior to starting an MBA degree and disguised the trip as a white feminist cause to end sexism among the Maasai. Budgor predictably published a book (Warrior Princess: My Quest to Become the First Female Maasai Warrior) and goes on about her “tribe” of Maasai. She now gets  interviewed by glossy women’s magazines and even suckers The Guardian and the BBC (both of whom should be ashamed of themselves). The Guardian have chosen to indulge this sort of drivel plenty of times before despite always considering themselves better than other British newspapers, and we have to wonder why Mindy’s piece wasn’t posted to the Guardian Africa Network page if they really thought it was a piece worth publishing. It’s one thing to talk about getting past the bad old way of writing about Africa, quite another to show that you are really serious.

It’s incredible to us that editors have fallen for Budgor’s vapid attention-grab, as her prose reads like an Onion parody.

It’s like there’s a conveyer belt of this bullshit. Remember last week when England’s demented Prince William told CNN about how he relaxes with “African animal noises”? Not surprisingly, many of you have not been impressed by Budgor’s writing and have said so on our Facebook page (Andrew Hanauer: “Is UnderArmour a traditional Maasai clothing?”). So, this is an invitation to hear more of your thoughts. Just post them in the comments below. Maybe you have a message for Mindy? What’s the appropriate response to this kind of tired-ass trolling? If we just ignore it will she just go away eventually? We’ll feature some of the responses.

 

Further Reading

Djinns in Berlin

At the 13th Berlin Biennale, works from Zambia and beyond summon unseen forces to ask whether solidarity can withstand the gaze of surveillance.

Colonize then, deport now

Trump’s deportation regime revives a colonial blueprint first drafted by the American Colonization Society, when Black lives were exiled to Africa to safeguard a white republic.

On Safari

On our annual publishing break, Gaza’s genocide continues to unfold in real time yet slips from public grasp. This is not just a crisis of politics, but of how reality is mediated—and why we must build spaces where meaning can still take root.

The battle over the frame

As Hollywood recycles pro-war propaganda for Gen Z, Youssef Chahine’s ‘Djamila, the Algerian’ reminds us that anti-colonial cinema once turned imperial film language against its makers—and still can.

Fictions of freedom

K. Sello Duiker’s ‘The Quiet Violence of Dreams’ still haunts Cape Town, a city whose beauty masks its brutal exclusions. Two decades later, in the shadow of Amazon’s new development, its truths are more urgent than ever.

When things fall apart

Against a backdrop of global collapse, one exhibition used Chinua Achebe’s classic to hold space for voices from the Global South—and asked who gets to imagine the future.

The General sleeps

As former Nigerian president Muhammadu Buhari’s death is mourned with official reverence, a generation remembers the eight years that drove them out.

The grift tank

In Washington’s think tank ecosystem, Africa is treated as a low-stakes arena where performance substitutes for knowledge. The result: unqualified actors shaping policy on behalf of militarists, lobbyists, and frauds.