‘Kenyan Water Project’

You have developed an online web conferencing and meeting tool. You need to build a brand for it and get people to use it. Fair. You then shoot an ad campaign to show how people can use the technology. How about a storyline about how a bunch of disparate people can come together to solve a problem … in Africa. That’s the GoToMeeting brand strategy across digital and traditional media with this ad campaign above.

Sean Jacobs

Also goes by Hasan Wazan. Life President.

5 Comments

Comments are closed

Mailing List

Sign up for email updates!

 

Not the continent with 54 countries







©Africa is a Country, 2016