You have developed an online web conferencing and meeting tool. You need to build a brand for it and get people to use it. Fair. You then shoot an ad campaign to show how people can use the technology. How about a storyline about how a bunch of disparate people can come together to solve a problem … in Africa. That’s the GoToMeeting brand strategy across digital and traditional media with this ad campaign above.
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‘Kenyan Water Project’
March 7, 2012