Surfer dude

Surfing as leisure and a sport has historically been associated with whites in South Africa, though that’s not necessarily true in practice. In fact a few documentary films (for example, “Taking back the waves“), the new feature film “Otelo Burning” and the work of photographer Richard Johnson (scroll to the right) have pointed to a long tradition of surfing among young black people in South Africa’s coastal cities.*  So, I always wondered when some creative director would pounce on the idea to commodify that history and struggle for recognition. Well, Cell C, a mobile/cell operator has done so now as part of its “Be Now” campaign targeted at young people with an ad focusing on”budding” semi-pro surfer Avuyile Ndamase from the Eastern Cape province.

* The recent documentary, “Whitewash,” interrogated similar themes in surfing in the United States.

Comments

comments

Sean Jacobs

Also goes by Hasan Wazan. Life President.

7 Comments
  1. Hello.

    My name is Adesuwa Peace Enabulele….

    I am Nigerian-American…

    I would like know how Africa is a Country…according to my education Africa is indeed an continent consisting of 54 different countries give or take political/geographical reasons…
    Your website seemingly has positive content but the title/header of your website in my humble opinion is quite negative…

    I love to be prove wrong…please explain to me how Africa is a Country…and if so what is Nigeria?

    Best,
    A.P.Enabulele

    P.S. I did want to leave this comment directly on your website, I was looking for a direct contact form but was not able to find it. Please feel free to contact directly via email at apeanbulele@gmail.com

  2. There is another movie called Black People Don’t Swim, about Kwesi, who won the junior longboarding South African Championship.

    All you have to do is go to a beach with waves to see the guys ripping it up!

Mailing List

Sign up for email updates!

 

Not the continent with 54 countries







©Africa is a Country, 2016