Surfer dude

Surfing as leisure and a sport has historically been associated with whites in South Africa, though that’s not necessarily true in practice. In fact a few documentary films (for example, “Taking back the waves“), the new feature film “Otelo Burning” and the work of photographer Richard Johnson (scroll to the right) have pointed to a long tradition of surfing among young black people in South Africa’s coastal cities.*  So, I always wondered when some creative director would pounce on the idea to commodify that history and struggle for recognition. Well, Cell C, a mobile/cell operator has done so now as part of its “Be Now” campaign targeted at young people with an ad focusing on”budding” semi-pro surfer Avuyile Ndamase from the Eastern Cape province.

* The recent documentary, “Whitewash,” interrogated similar themes in surfing in the United States.



Sean Jacobs

Also goes by Hasan Wazan. Life President.

  1. Hello.

    My name is Adesuwa Peace Enabulele….

    I am Nigerian-American…

    I would like know how Africa is a Country…according to my education Africa is indeed an continent consisting of 54 different countries give or take political/geographical reasons…
    Your website seemingly has positive content but the title/header of your website in my humble opinion is quite negative…

    I love to be prove wrong…please explain to me how Africa is a Country…and if so what is Nigeria?


    P.S. I did want to leave this comment directly on your website, I was looking for a direct contact form but was not able to find it. Please feel free to contact directly via email at

  2. There is another movie called Black People Don’t Swim, about Kwesi, who won the junior longboarding South African Championship.

    All you have to do is go to a beach with waves to see the guys ripping it up!

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