The Africa Cup of Nations (CAN) kicked off on Saturday, and things are already getting pretty interesting. Tunisia have beaten Morocco 2-1 last night. With Morocco being one of the favorites in the tournament, the win was unexpected and even Tunisia’s coach Sami Trebelsi admitted to being “surprised” at the “standard of play” by the North African nation. Perhaps the team’s rigor can be attributed to the national pride that has come with their recent revolution, which triggered the events that eventually became the Arab Spring. Not ever one to miss out an opportunity to ride any (Mexican?) wave, Coca-Cola has cashed in on the spirit of revolution, as they did in post-Mubarak Egypt as Sophia Azeb pointed out. They released this video for the Africa Cup of Nations with Si Lemhaf, one of the music groups who gained fame for their catchy videos during the revolution through social media. Luckily for Coke, the Tunisian colors match theirs; it makes product placement just that bit more seamless.
It is worth noting this article by Paul Garver (shout out again to Sophia) where he points out that trade unions played a huge role in mass revolt in Tunisia, the same unions who took on Coca-Cola for their abusive behavior towards Tunisian workers, and their “precarious” employment contracts. Which makes their self-positioning as the “drink of the people” in Tunisia seem all the more sinister.