Benetton Politics

South Africa’s Democratic Alliance, usually very slick and media savvy, have really outdone themselves with a new campaign by its youth wing. Fresh out of leader Helen Zille’s troublesome ‘AIDS Gestapo’ views and calling the ever disgruntled musician Simphiwe Dana a “Professional Black” on Twitter, the DA now give us this poster, above.

At first it looks like a parody. One Facebook commenter wrote “I thought this was a Viagra Commercial?” More like a United Colors of Benetton photo shoot from the 90s that never made it to the billboards. But to me what’s most interesting is the tagline: “In OUR future, you wouldn’t look twice.” We’re not sure who the DA is targeting here. That voting for them means that one day South Africans won’t be the racists they assume we already are?

With comments for this picture on their Facebook group nearing 700, I could only bear to read about 20. The debate has descended into racist conservatives calling the photo blasphemous, while ‘liberals’ are left defending the campaign and arguing for the normality of an interracial couple. Others have gone down the road of arguing which racial group is more oppressed. Anyone posting anything worth reading gets drowned out by inflammatory racial discourse. Is this what they wanted? Of course. The DA has since released a statement on the page saying “Thanks everyone for the comments, both good and bad, this is what we want young people to be about — debate and dialogue … we will continue to provoke this kind of debate until we live in a society truly free from all forms of prejudice — one nation, one future.” Yes, this is called “debate and dialogue” in South Africa.

The only good to come out of any of this will be to see what parodies emerge online. A few have already shown up on social media sites. Maybe the DA can use this slogan: “Viagra politics. It’ll get you fired up quick.”



Dylan Valley

My DVDs weigh a ton. Capetonian in Johannesburg. Also Film and Video Editor at Africa is a Country.

  1. What a wonderful and accurate in-depth analysis. 2% of comments read, the old Benetton ads dragged up, etc etc.
    Is the DA (actually it’s not the DA, it’s the DASO, big difference) wrong in assuming that racism is prevalent in South Africa? Evidently, you’re not racist, so that’s nice, but I do think we have a small problem that needs addressing. Is this the best way to address it? Probably not, but at least they admit there’s a problem. You seem to think everything is peachy.
    Look, some people will go out of the way to find a problem with anything. Many have done exactly that with this DASO campaign. Sexist, racist, overly sexy, overly racy. Invoking memories of slavery, FFS.
    Why not rather just THINK about what they’re trying to say/do here and constructively criticise that, instead of spouting this sub-standard drivel?

  2. Dave, somehow I doubt that anyone here thinks that “everything is peachy”. You may have missed the point if that is what you think. I can only speak for myself, but having lived many years in Cape Town I think it’s a terribly racist place.

    Also, if you hear someone saying that this advert has invoked memories of slavery in them, saying FFS might not be the best response to that. People have a right to feel that way you know. Of course, you can say FFS, but it is in pretty poor taste and incredibly insensitive. It makes it sound like you don’t believe them – that they are playing some type of a ‘slavery card’. I would like to advice you, it is not a card to play. Some sensitivity towards history and in general might be in order.

  3. White GeNOcide Project(dotcom) selects this poster as today’s skankiest anti-White effort in support of White genocide.
    Those who made this poster want to blend the White race out of existence.
    That’s genocide under the U.N. definition of genocide.
    The makers of this poster say they are anti-racist. What they are is anti-White.
    Anti-racist is a code word for anti-White.

  4. Every little step in the process of White Genocide is carefully thought out.
    The poster will do its work on the minds of many white males, whereas a poster of a black man with a white woman of course would have a very different effect on white males.
    We can’t stress too much that what is being done to Whites today is genocide under the U.N. definition of genocide!

  5. Its obvious that the anti-white govt wants to replace whites with non-whites. Yet anti-whites will deny this until the last white female is mated with a non-white from any third world country. Then the anti-white might say that the last whites were truly endangered and should have been kept in a zoo somewhere for semi-safe keeping.

    Its ugly, even our hominid ancestors wouldn’t have approved. They had more sense than many modern men.

    1. “Yet anti-whites will deny this until the last white female is mated with a non-white from any third world country.”

      Are you referring to human beings? Mating is normally done when animals are paired. Either way, this “third world country” problem can be avoided if Europeans refrained from stealing land from their rightful inhabitants. In other words don’t go to Africa if you don’t like African’s, cause your women sure do.

      1. So you are justifying white genocide today by alleged crimes of the past? That is actual support of white genocide. Are you white? Are you an anti-white white or an anti-white non-white. Anti-racists are really against white people. Anti-racism is a codeword for anti-white.

        1. Anti-racist is a codeword for anti-white.

          Are we agreed that the white race is at risk of extinction? Not having enough babies, non-whites forced into white living space, forced to integrate, forced to tolerate, and assimilate. The end result being few to no white people? How is this not a targeting of whites, in other words, a white genocide program?

          When the Queen of England allows mass immigration and her people to be blended out of existence, how could see not know, why does she not do something unless its her will not to act?

          Do you see that white genocide explains perfectly the present decline of the white race?

  6. @ Dave, this is the kind of debate above that this campaign generates. White genocide? I don’t even know how to respond to that. The poster is sensationalist and uses racial divisions to draw attention to themselves and to further their political goals. And yes I stand corrected, it is DASO and not the DA, although DASO does represent the DA as it is their youth wing.

    1. About Genocide Through Assimilation
      “Generally speaking, genocide does not necessarily mean the immediate destruction of a nation, except when accomplished by mass killings of all members of a nation. It is intended rather to signify a coordinated plan of different actions aiming at the destruction of essential foundations of the life of national groups, with the aim of annihilating the groups themselves. The objectives of such a plan would be the disintegration of the political and social institutions, of culture, language, national feelings, religion, and the economic existence of national groups, and the destruction of the personal security, liberty, health, dignity, and even the lives of the individuals belonging to such groups.” ~ Raphael Lemkin coined the term “genocide” and was principal architect of the 1948 United Nations Convention on the Prevention and Punishment of the Crime of Genocide.
      Genocide involves the attempt to achieve the disappearance of a group by whatever means. It does not have to be violent, it could be a combination of policies that would lead to a certain group dying out.
      ~ Prime Minister of Australia 1975-1983 – Malcolm Fraser. “One Nation, One Notion”, The Age, 8 July 1997, p. A13.
      “Assimilation is genocide.” ~ Aboriginal leader Mick Dodson.
      “Genocide is genocide, whether accomplished by bullets, mustard gas, or mass immigration and social engineering.”
      “Intermarriage is worse than holocaust” ~, Golda Meir – Page 3

      MSM does not cover it. I wonder why? Does MSM have a monopoly on truth?

  7. A couple of attractive models posing for a photographer. Ahhhh . . . but this isn’t a PhotoShopped image. That’s a real man with his real arms around a real woman’s waist (or elsewhere). And her real arms are draped around his real neck. A real re-creation of what has really happened thousands and thousands of times over hundreds and hundreds of years. But those times and years were safely hidden from us behind bedroom doors. This image is in our faces. A big billboard image in our faces, causing horror to be reflected FROM our faces. What does this picture imply? All the silly theories that are inferred, of course. “They just had sex!” . . . “They’re about to have sex!” . . . “He’s dominating her!” . . . “She’s being submissive to him!” . . . “Colonial imperialism and racial injustice are infesting this photograph!” So, what does this photo make me feel? Jealous – of him. Would that her arms were draped around my neck. She’s an attractive woman. And how many women envy her? He’s an attractive man. And it’s such a SENSUOUS pose. Vapors! Oh Freud, damn you for being dead. We really need you to help us figure out us on this one. What the hell are we repressing that is causing so much vitriol to become unrepressed? This picture that’s worth so many thousands of words. These faces that have launched so many thousands of words. And we don’t even know their names. Nevertheless, these nameless two are revealing that we don’t really know who WE are. Or perhaps, we don’t LIKE who we are. But in DASO’s hoped-for future, we wouldn’t have to wonder twice.

    1. Its about creating an acceptable model of behavior. A PC model of behavior. Break people down, eliminate their culture, eliminate their natural instincts, brutalize them mentally in many ways and then provide new models and standard behaviors for the masses to follow. Its an applied Pavlovian method to change society. This is just one example of the ongoing program of genocide aimed at the white race.

    1. Anti-racists don’t define racism at all. They just use anti-racist dogma to attack white people. Its been very effective. I’m working to change that. You are an anti-racist right? You are attacking me because I am white, right?

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