While watching out for Fifa 12, I got distracted by this Youtube “commercial” for another video game, “Slavery: The Game.” Within days it had half a million views. Watch the trailer above. It just seemed to absurd to be true. There was a a website, with a video, ways for you to share it on social media and a phone number. A few websites checked the phone number and the company listed as developer and found it did not exist. They also reasoned retailers here wouldn’t carry it because of its offensive nature. But some commenters on Youtube were actually excited by the prospect of capturing, torturing and making profits off slaves. I suspected if it was the work of Adbusters or The Yes Men.
It turned out it was a viral campaign for a Dutch TV series about slavery. Clever.