Postapartheid Ideology

The video for “Go Getter,” by Johannesburg’s MB featuring Malika, which I saw playing once or twice on a TV in the background (TV’s are always on in people’s houses there) while in South Africa earlier this year. Pay attention.  Here’s the refrain: “You need to let it go/go get it/go get it.”

Let it go? and go get what? That’s when you notice that for the people they actually show, this sort of positivism may not be, er, realistic: the ice cream man, the street sweeper, and the people standing against the wall, checking the paper for…wanted ads?

Sean Jacobs

Sean Jacobs is on the international affairs faculty of The New School. He is the founder and chief editor of Africa is a Country.

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