http://www.youtube.com/watch?v=x8GvkDgP30A

Seriously, this is not ironic. UNICEF is bottling Rihanna and other celebrities’ tap water and raffling it off.

This is all–to coincide with Water Week–to raise awareness about “… the lack of access to safe, clean water for nearly 900 million children and adults across the globe.”

Who dreams up these campaigns? We give up.

Further Reading

Goodbye, Piassa

The demolition of an historic district in Addis Ababa shows a central contradiction of modernization: the desire to improve the country while devaluing its people and culture.