Africa Is a Country

Hip-hop's Language Problem

Africa Is a Country Podcast
African Five-a-Side Podcast

Hip-hop's Language Problem

By
Tom Devriendt

Rob Boffard writing in The Guardian:

Hip-hop in South Africa faces the same problems all music faces – how do you reach as wide an audience as possible? But it has additional posers unique to this country – can you rap in any of South Africa’s 11 languages and still be relevant to all your listeners? And how much can you rely on American hip-hop before losing your own identity? But this is a genre bursting with talent, and South African rap artists are finding ways around the difficulties their situation throws at them … Corporate interest helped South African hip-hop beat one of its biggest problems. Globally, few genres have taken to the internet like hip-hop, and it’s now a vital tool for any artist. But in South Africa? Not a chance. Of the country’s 49m people, only around 6m have access to the web. And in the predominantly black townships, which represent hip-hop’s core market, internet access is almost unheard of. When it comes to publicising and distributing music, there’s rarely a workable online option.

Is that so?

Further Reading

The sound of revolt

On his third album, Afro-Portuguese artist Scúru Fitchádu fuses ancestral wisdom with urban revolt, turning memory and militancy into a soundtrack for resistance.

O som da revolta

No seu terceiro álbum, o artista afro-português Scúru Fitchádu funde a sabedoria ancestral com a revolta urbana, transformando memória e militância em uma trilha sonora para a resistência.

Biya forever

As Cameroon nears its presidential elections, a disintegrated opposition paves the way for the world’s oldest leader to claim a fresh mandate.

From Cornell to conscience

Hounded out of the United States for his pro-Palestine activism, Momodou Taal insists that the struggle is global, drawing strength from Malcolm X, faith, and solidarity across borders.

After the uprising

Following two years of mass protest, Kenya stands at a crossroads. A new generation of organizers is confronting an old question: how do you turn revolt into lasting change? Sungu Oyoo joins the AIAC podcast to discuss the vision of Kenya’s radical left.

Redrawing liberation

From Gaza to Africa, colonial cartography has turned land into property and people into populations to be managed. True liberation means dismantling this order, not redrawing its lines.

Who deserves the city?

Colonial urbanism cast African neighborhoods as chaotic, unplanned, and undesirable. In postcolonial Dar es Salaam, that legacy still shapes who builds, who belongs, and what the middle class fears the city becoming.

Djinns in Berlin

At the 13th Berlin Biennale, works from Zambia and beyond summon unseen forces to ask whether solidarity can withstand the gaze of surveillance.

Colonize then, deport now

Trump’s deportation regime revives a colonial blueprint first drafted by the American Colonization Society, when Black lives were exiled to Africa to safeguard a white republic.