Branding "The New Black'

Andre Pinard is a friend and a neighbor. He works for Alloy ACCESS, “… the nation’s preeminent agency for global brands and organizations looking to understand and effectively reach multicultural millennials.” Their areas of expertise “… are African American, Hispanic and Urban-minded millennials.” He sent me this video on his idea of “The New Black.”

For background, read Andre’s article “Beacons of Black History in the Making.” Robert Bland’s essay at Liberator Magazine–“The Rise and Inevitable Liberation of the Black Creative Class“–also fits this category.

Via Andre Pinard.

Sean Jacobs

Sean Jacobs is on the international affairs faculty of The New School. He is the founder and chief editor of Africa is a Country.


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