The Indians are Coming

This is an ad to promote the wares of Willow TV–the California-based portal for live Internet streaming of big cricket matches-ahead of India’s tour of South Africa, a tour that kicks off today. I’ll let the stereotypes of South Africa (Afrikaner farmers, coloured klopse and Zulu fighters) and the idea of cricket as a white sport (at the crease and on the oval at least it is the preserve of white men and boys), impugn itself. Or maybe the client or the creatives behind the commercial were just trying to be honest. (BTW, I am going to hedge a bet: this commercial was conceptualized and made by a South African production company. I hope I am wrong.)

H/T: Omar Karim



Sean Jacobs

Also goes by Hasan Wazan. Life President.

  1. Nan, this is a total embarrassment. And – India's last frontier? Hardly. We've been cutting cane and washing dishes there for the last 150 (and that was just the second lot to breach the "frontier")

  2. @Neelika: I left that out on purpose.

    BTW, Indian/South Asian presence in South Africa dates back even further to the late 1650s.

    You know of this new glossy documentary–featuring some heavyweights–on South Africans of Indian origin:

    [youtube =]

    Seriously, though earlier this week, at an interesting gathering of Indian diaspora scholars –the post-dissertation party for a friend–it appears that South Africa does represent a kind of "frontier" for Indian big business (read: Anil Gupta, Mittal, etc).

  3. Do you guys dont have anything else to do than look for supposedly racist scenes in some stupid commercials?

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