The Indians are Coming

This is an ad to promote the wares of Willow TV–the California-based portal for live Internet streaming of big cricket matches-ahead of India’s tour of South Africa, a tour that kicks off today. I’ll let the stereotypes of South Africa (Afrikaner farmers, coloured klopse and Zulu fighters) and the idea of cricket as a white sport (at the crease and on the oval at least it is the preserve of white men and boys), impugn itself. Or maybe the client or the creatives behind the commercial were just trying to be honest. (BTW, I am going to hedge a bet: this commercial was conceptualized and made by a South African production company. I hope I am wrong.)

H/T: Omar Karim

Sean Jacobs

Sean Jacobs is on the international affairs faculty of The New School. He is the founder and chief editor of Africa is a Country.


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