AfricaIs aCountry

“Keep Africa Alive,” Continued

Africa Is a Country Podcast
African Five-a-Side Podcast

“Keep Africa Alive,” Continued

By
Sonja Sugira

The campaign is accompanied by print ads featuring celebrities in coffins to represent their digital deaths. Can this stop, please?

The Keep a Child Alive campaign features celebrities photographed in a coffin.

Today is World AIDS Day, which means you can expect the gatekeepers of Team: Save Africa to be in exceptionally fine form. In years past, Bono and (RED) have reigned supreme but this year brings a new contender in the form of Alicia Keys and her charity, Keep A Child Alive (KCA). Founded in 2003 by Leigh Blake, KCA has mostly wallowed in obscurity, only able to sit and watch as (RED) cornered the market. Not that KCA hasn’t tried. Who can forget their first attempt at grabbing the spotlight, 2006’s “I Am African” campaign?

The KCA folk has threatened to not tweet for a day. “The world’s top celebrity tweeters are sacrificing their digital lives to give real life to millions of people affected by HIV/AIDS in Africa and India.” The campaign is accompanied by print ads featuring the celebrities in coffins to represent their digital deaths. They include Justin Timberlake, Lady Gaga, Kim Kardashian and Usher and Elijah Wood.

I would file this latest stunt under the same banner but I can barely conjure up an eye roll, much less proper indignation. Better luck next year. Watch.

Further Reading

The people want to breathe

In Tunisia’s coastal city of Gabès, residents live in the shadow of the phosphate industry. As pollution deepens and repression returns, a new generation revives the struggle for life itself.

After Paul Biya

Cameroon’s president has ruled for over four decades by silence and survival. Now, with dynastic succession looming and no clear exit strategy, the country teeters between inertia and implosion.

Leapfrogging literacy?

In outsourcing the act of writing to machines trained on Western language and thought, we risk reinforcing the very hierarchies that decolonization sought to undo.