Black Economic Empowerment in your dreams

I saw this ad on TV a few times during my recent trip down to South Africa. The commercial, for South African beer Hansa Pilsener, riffs on the South African government’s Black Economic Empowerment policy, which far from creating opportunities for small businesspeople, have increasingly resulted in a few rich, politically connected billionaires, white owned companies fronted by blacks or what locals refer to as “tenderpreneurs.”

Vuyo stands a better chance of getting a free beer.

Sean Jacobs

Sean Jacobs is on the international affairs faculty of The New School. He is the founder and chief editor of Africa is a Country.

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