[youtube=http://www.youtube.com/watch?v=xB238bOfbIk&w=480&h=295]

This clip of an incoherent, rambling politician ran on South African TV a few weeks ago.

After a few days, a second clip in the sequence was flighted. It emerged that it was a clever campaign for a South African brand of Parmalat milk.

Here’s the second clip or the actual commercial:

[youtube=http://www.youtube.com/watch?v=kE0OY9YkeU8&w=480&h=295]

It works?

Further Reading

On the pitch

This year, instead of taking a publishing break, we will be covering the African Cup of Nations. To transition, we consider why football still matters in an era of enclosure, mediated presence, and thinning publics.