Lifestyle TV

Parts of Johannesburg's inner city has been subjected to aggressive gentrification. It also comes with lots of mindless media.

A screenshot of one of the Main Street Life videos.

I am still not sure how I feel about the website, Main Street Life, which is both a kind of video diary as well as a blog about a residential redevelopment in downtown Johannesburg called Main Street Life. Hotels, apartments, shops, galleries. We get to see how the place changes through the eyes of a middle class young man, Russell Grant, who is the first person to move into Main Street Life. Some people would call it gentrification (you hear the word “lifestyle” a lot). And the people are all beautiful and middle class. (Yes, they’re multiracial.) In the video above, Russell walks around his new neighborhood with his computer. Via Skype he is showing the neighborhood to Mpho, who lives in London, and “can’t wait to come back to Africa.”

For some context, parts of inner city Johannesburg have been the subject of aggressive gentrification. The city’s young and mobile, black and white, party, and increasingly want to live there.

The site, which is still new, also contains short video reports on life in the inner city, like this visit Russell (and a friend) takes to an Ethiopian restaurant.

Further Reading

Leapfrogging literacy?

In outsourcing the act of writing to machines trained on Western language and thought, we risk reinforcing the very hierarchies that decolonization sought to undo.

Repoliticizing a generation

Thirty-eight years after Thomas Sankara’s assassination, the struggle for justice and self-determination endures—from stalled archives and unfulfilled verdicts to new calls for pan-African renewal and a 21st-century anti-imperialist front.

Drip is temporary

The apparel brand Drip was meant to prove that South Africa’s townships could inspire global style. Instead, it revealed how easily black success stories are consumed and undone by the contradictions of neoliberal aspiration.

Energy for whom?

Behind the fanfare of the Africa Climate Summit, the East African Crude Oil Pipeline shows how neocolonial extraction still drives Africa’s energy future.