Lifestyle TV

Parts of Johannesburg's inner city has been subjected to aggressive gentrification. It also comes with lots of mindless media.

A screenshot of one of the Main Street Life videos.

I am still not sure how I feel about the website, Main Street Life, which is both a kind of video diary as well as a blog about a residential redevelopment in downtown Johannesburg called Main Street Life. Hotels, apartments, shops, galleries. We get to see how the place changes through the eyes of a middle class young man, Russell Grant, who is the first person to move into Main Street Life. Some people would call it gentrification (you hear the word “lifestyle” a lot). And the people are all beautiful and middle class. (Yes, they’re multiracial.) In the video above, Russell walks around his new neighborhood with his computer. Via Skype he is showing the neighborhood to Mpho, who lives in London, and “can’t wait to come back to Africa.”

For some context, parts of inner city Johannesburg have been the subject of aggressive gentrification. The city’s young and mobile, black and white, party, and increasingly want to live there.

The site, which is still new, also contains short video reports on life in the inner city, like this visit Russell (and a friend) takes to an Ethiopian restaurant.

Further Reading

Writing while black

The film adaptation of Percival Everett’s novel ‘Erasure’ leaves little room to explore Black middle-class complicity in commodifying the traumas of Black working-class lives.

The Mogadishu analogy

In Gaza and Haiti, the specter of another Mogadishu is being raised to alert on-lookers and policymakers of unfolding tragedies. But we have to be careful when making comparisons.

Kwame Nkrumah today

New documents looking at British and American involvement in overthrowing Kwame Nkrumah give us pause to reflect on his legacy, and its resonances today.