Pepe Reina and the shagging African cannibals

Pepe Reina, Liverpool and Spain’s national team goalkeeper, is a spokesperson for the Spanish multinational insurance company Groupama Seguros. In a new TV ad, Reina lands up in a jungle where a blackfaced chief claims Reina as his wife. You get the joke: it’s supposed to be a play on Reina’s last name which translates as “Queen”. Haha. After complaints about its offensive nature, Groupama Seguros pulled the ad, but denied it was in any way offensive. As OBV reports, Groupama Seguros released a statement saying it “… does not consider that this advert contains either offensive nor any discriminatory content.” As my man Davy Lane asks: “It’s all animals and cannibals and wild shagging in Africa. Racist, small minded fools all over the shop in Spanish advertising and marketing circles? A reflection of racist Spanish society?” It also makes you wonder what goes on in the club house at Liverpool Football Club. I’ll refrain from commenting on the comments on Youtube where viewers are asking how this could be racist.

Via Davy Lane.

Further Reading

No more caricatures

Engaging seriously with Winnie Madikizela-Mandela’s life could help us understand how South Africa got where it is and where it’s going.