You have developed an online web conferencing and meeting tool. You need to build a brand for it and get people to use it. Fair. You then shoot an ad campaign to show how people can use the technology. How about a storyline about how a bunch of disparate people can come together to solve a problem … in Africa. That’s the GoToMeeting brand strategy across digital and traditional media with this ad campaign above.

Further Reading

No more caricatures

Engaging seriously with Winnie Madikizela-Mandela’s life could help us understand how South Africa got where it is and where it’s going.