[youtube=http://www.youtube.com/watch?v=wPfsM4yBZps&w=500&h=307&rel=0]

It will get ridiculous over the next month.   For now the price goes to goes to the Australian media company, Optus. This is the concept for the ad, above: “… To prepare for the 2010 FIFA World Cup, the Australian football team was involved in a secret training camp.  Unbeknown to anyone, the team flew over to South Africa last year to prepare for the extreme conditions they are likely to face.”

Lord.

Further Reading

No more caricatures

Engaging seriously with Winnie Madikizela-Mandela’s life could help us understand how South Africa got where it is and where it’s going.