[youtube=http://www.youtube.com/v/0ykO8lZSni4&w=480&h=295]

The best of the pre-World Cup commercials that I have seen thus far. It’s unashamedly about football. If you go out and buy some Puma kit, I won’t blame you. (BTW, Puma has a great site chronicling the preparations, mainly on the field, for the 2010 World Cup.) Interestingly, since Puma sponsors the other five African teams that qualified for the World Cup, South African football hardly feature.  But isn’t this Africa’s World Cup after all?