Apparently the video for Pepsi’s “Oh Africa” commercial is the first 2010 World Cup commercial to go viral. (I’ve blogged about it here before.)  So much for Coke thinking its official World Cup sponsor status and numerous videos it is shooting with its designated star, K’Naan, would guarantee it domination among football fans.

Footnote:  I can’t confirm this, but a source tells me that Coke is spending something like $1 billion on their World Cup advertising campaign, that their contract with K’naan allows them unlimited use of the song for a defined period of time (that’s why the remixes), that versions of the song are being recorded with pop stars from every region of the world, and that they are tying the marketing blitz to–irony of irony–clean water campaigns.

Further Reading