Apparently the video for Pepsi’s “Oh Africa” commercial is the first 2010 World Cup commercial to go viral. (I’ve blogged about it here before.)  So much for Coke thinking its official World Cup sponsor status and numerous videos it is shooting with its designated star, K’Naan, would guarantee it domination among football fans.

Footnote:  I can’t confirm this, but a source tells me that Coke is spending something like $1 billion on their World Cup advertising campaign, that their contract with K’naan allows them unlimited use of the song for a defined period of time (that’s why the remixes), that versions of the song are being recorded with pop stars from every region of the world, and that they are tying the marketing blitz to–irony of irony–clean water campaigns.

Further Reading

Music is the weapon

During Christmas 1980, Hugh Masekela and Miriam Makeba performed at a concert in Lesotho that deeply challenged and disturbed South Africa’s apartheid regime. The record of that concert is being reissued.

Carceral colonialism

On the United Kingdom’s attempts to finance the construction of large-scale prison facilities in former colonies, to where it wants to deport undocumented migrants.

Fanon’s mission

The works of Frantz Fanon can be read as architectural renderings of rights, futures, and generations toward a “very different Afro-futurism.”

History time

The historical novel is in vogue across the continent, challenging how we conceive of the nation, and how we write its histories.